WORLD OF LEMON

JUN 2010

HTML, CSS, Javascript, jQuery, PHP

Lemon magazine is a yearly design publication curated by Kevin Grady and Colin Mecalf. They strive to make it a magazine of exceptional print quality in which every page is an experience.

During my time with Multitouch Barcelona, we were asked to create an online version of the magazine that reflected the physical experience of reading Lemon.

We designed a layout for the website that was purely graphic. Magazines are visual; just by flipping pages, one can get a sense of the tone and the content. To achieve a similar experience, the website displays a wall containing images from each article. Whenever a user selects an image, a video in the left column shows the magazine opening to the selected article.

Our clients were very pleased with the final result and both traffic to the website and magazine sales increased shortly after the website redesign.

Check it out: World of Lemon website

 
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